When Santa Barbara-based clothier Toad & Co asked Siteworks to create the company’s first retail store, the result was Lizard Lounge: a brand beacon and flagship identity piece for Toad & Co as well as Portland’s most copied retail concept. With an objective to express interiors in a manner that sets a new standard in retail, Siteworks engaged as a collaborative creative partner from start to finish, forging an inviting and engaging space to express the culture of Toad & Co and its products, its community, and the third-party brands it carries. Living at the nexus of local culture, urban atmosphere, smart merchandizing, and clever employment of public gathering and social media, Lizard Lounge transforms shopping into a living, breathing lifestyle and brand experience.